Marketing is defined as a process and system of activities that add value to customers, clients, partners, and society as a Fang GU, communication, dissemination, and exchange of products.
Market analysis, marketing concepts, marketing information systems and marketing environment, consumer demand and buying behavior, market segmentation and target selection, and other theories are all examples of marketing principles.
Market positioning, brand strategy, product strategy, pricing strategy, distribution channel strategy, franchise chain strategy, promotion strategy, marketing mix strategy, and so on are all examples of marketing practice.
Marketing management encompasses marketing strategy, marketing plan, team building, internal rules, system system, stage design, implementation supervision, activity organization, price control, and other responsibilities.
Advertising and marketing, network marketing, community marketing, self-media marketing, service marketing, regional marketing, international marketing, and other components are all part of marketing management.
We discuss the following in detail.
01 Management definition: Marketing is a set of activities and systems that add value to customers, clients, partners, and society as a whole through product creation, communication, dissemination, and exchange.
Marketing is a sub-discipline of management, and marketing is defined in management as a series of activities and systems that create, communicate, disseminate, and exchange products to add value to customers, clients, partners, and society as a whole.
We can deduce the following from this definition.
Marketing is a system that includes knowledge, theory, and law.
Marketing is a series of activities that begin with the customer and end with the realization of value through products.
Marketing is constantly summarized, refined, and created in the course of its operations.
Marketing is the process of creating value around the customer that involves the creation of social value.
02 Marketing principles: market analysis, marketing concepts, marketing information systems and marketing environment, consumer demand and purchasing behavior, market segmentation and target selection, and other theories.
Marketing principles, which are also the theoretical system that guides marketing, primarily include
Market analysis is the theoretical foundation of marketing and the starting point for marketing efforts.
Marketing concept: A marketing concept is a specific approach to marketing work that marketing scholars have summarized and refined.
Information system: An information system is a collection of data that includes customers, markets, prices, competitors, and so on.
Marketing environment: The marketing environment includes the marketing channel, historical data, and the results of the integrated environmental information.
Consumer demand is at the heart of marketing, lurking behind the customer’s current problems and pain points.
Purchase behavior: the consumer’s access to product information, as well as all consumer action processes and actions
Market segmentation: The market is divided into several markets with distinct characteristics based on a variety of dimensional parameters.
Market segmentation: Choosing an appropriate target market based on your own strategy and capacity characteristics
03 Marketing practice: market positioning, brand strategy, product strategy, pricing strategy, distribution channel strategy, franchise chain strategy, promotion strategy, marketing mix strategy, and so on.
Using the above marketing principles and applying them to specific marketing practices, you can develop a better marketing strategy and achieve better marketing results.
These marketing practices primarily consist of.
Market positioning: the first priority of marketing practice is to identify your target market.
Brand strategy: The brand is not only the main content of marketing, but it is also the link between the company and its customers.
Product strategy: The product is not only the final delivery of marketing, but it is also the medium through which customer value is created.
Pricing strategy is the core work of marketing, but it is also a way to differentiate from competitors.
Distribution channel strategy entails the planning, design, construction, management, and supervision of distribution channels.
Franchise chain strategy: A franchise chain strategy is a more tightly integrated marketing cooperation that enables rapid replication and market occupation.
Promotion strategy: promotion is the practice of marketing normalization, combined with annual holidays, in order to keep the product in the market hot.
Marketing mix strategy: the integrated use of several strategies in conjunction with one another is a common marketing practice.